- WHAT: Fentimans Mixers
- WHO: Fentimans
- WHERE: Waitrose
- HOW MUCH: £1.79
Premium soft drink and mixer company Fentimans has introduced a new 500ml premium mixer range to Waitrose stores.
The new range includes existing flavours such as Bitter Lemonade and Tonic as well as two brand new flavours: Pink Grapefruit Tonic and Ginger Beer and Muddled Lime.
The botanically-brewed mixers have been launched to help people recreate a cocktail bar-quality drink at home simply by adding a spirit of choice to the drink.
Dave Robson, Fentimans UK & Ireland sales director said: “Shoppers are increasingly seeking brands with authenticity and strong natural credentials, but crucially deliver a strong value proposition. We believe this launch ticks all the boxes and will be core to our future growth.”
Fentimans’ drinks are handcrafted using natural ingredients and selected botanicals. They are also gluten free and suitable for those with coeliac disease (with the exception of Lemon Shandy) and can be recognised by the distinctive dog’s head logo.
October, 2016
